[ACM-W] What Women Really Want--event at OSU

[Bettina Bair]

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*

*Celinda** Lake* is president of Lake Snell Perry Mermin/Decision Research,
a research-based strategy firm in Washington, DC,. She is one of the
Democratic Party's leading political strategists, and has worked with a
number of progressive organizations. Lake is one of the nation's foremost
experts on electing women candidates and on framing issues to women voters.



*Kellyanne Conway* is President and CEO of THE POLLING COMPANY,
INC./WomenTrend. She has provided primary research and advice for clients in
46 of the 50 states and has directed hundreds of demographic and attitudinal
survey projects for political races, trade associations, and Fortune 100
companies. Kellyanne is an attorney, a nationally regarded expert on women
consumers .

*What Women Really Want: How American Women Are Quietly Erasing Political,
Racial, Class, and Religious Lines to Change the Way We Live *

Lecture

by authors Celinda
Lake<http://www.amazon.com/exec/obidos/search-handle-url/105-6345102-5261205?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Celinda%20Lake>and
Kellyanne
Conway<http://www.amazon.com/exec/obidos/search-handle-url/105-6345102-5261205?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Kellyanne%20Conway>
4-6 p.m.
October 30, 2007

Fawcett Center
The Ohio State University
2400 Olentangy River Rd.

 Open to the public

Sponsored by
The Women's Place
The Ohio State University

in partnership with

The Institute on Women, Gender and Public Policy
The Ohio State University

The Department of Women's Studies
The Ohio State University

The John Glenn School of Public Affairs
The Ohio State University

The Multicultural Center
The Ohio State University

The League of Women Voters of  Metropolitan Columbus

Equality Ohio

The Women's Fund of Central Ohio

 YWCA Columbus




What Women Really Want: How American Women Are Quietly Erasing Political,
Racial, Class, and Religious Lines to Change the Way We Live

by Celinda Lake<http://www.amazon.com/exec/obidos/search-handle-url/105-6345102-5261205?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Celinda%20Lake>and
Kellyanne
Conway<http://www.amazon.com/exec/obidos/search-handle-url/105-6345102-5261205?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Kellyanne%20Conway>with
Catherine
Whitney<http://www.amazon.com/exec/obidos/search-handle-url/105-6345102-5261205?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Catherine%20Whitney>

< span>

Two of the hottest trend-spotters in America -- Celinda Lake, a leading
political strategist for the Democratic party and one of the nation's
foremost experts on electing women candidates, and Kellyanne Conway, a
leading conservative pollster and president and CEO of The Polling Company,
INC.T -- themselves cross the aisle to reveal the ways in which a newly
defined, united power base among women is reshaping the state of our nation
much more than the two-sided politics of Left and Right. Using the
eye-opening results of interviews, focus groups, and polls (three of which
were created especially for this book) that they've conducted, Conway and
Lake demonstrate how women are getting what they want and need by rejecting
outdated traditions and expectations that no longer fit their reality. They
are breaking the old rules about when and whether to marry and have
children, living fully and equally as singles, and creating flexible,
inclusive workplaces that don't sacrifice family or sanity. They are taking
charge of the marketplace, controlling $5 trillion annually as the primary
purchasers of homes, cars, appliances, and electronics. They are making
their mark at ages twenty, forty, sixty, and beyond, drawing strength,
inspiration, and intellectual stimulation from other women.

And that's just the beginning. In this smart, exhilarating book, Conway and
Lake -- who often fall on opposite sides of the country's most polarizing
debates -- come together to seek out what women buy, what they believe, how
they work, how they live, what they care about, what they fear, and what
they really want. By delving beneath the radioactive, hot-button issues,
Lake and Conway discovered common causes with which women are inventing a
new age of opportunity -- doing it their way and, in the process, improving
life for all Americans.
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